adidas halloween
ROLE: ART DIRECTOR
Celebrating one of my favourite holidays, adidas Originals launched an exclusive pack of Halloween themed kicks. We were briefed to create a DTC digital campaign for this exclusive Halloween collection, focused on the North American market.
ART DIRECTION
The art direction approach was to capture a blend of the Adidas originals quirk mixed with spook, in a fashion editorial way. We injected the Trefoil's charm to the visuals and added an eeriness to the imagery through lighting and poses that give a nod to classic, scary movies. The talents disappear but their shadows remain, adding to the strange vibe of the proceedings. All in all, we created Halloween imagery with a twist that enhances the spooky yet playful look and feel of this footwear pack.
Creative Director: Paul Mann | Creative Lead: Connie Bilogan
Art Director: Etoro Umoren | Copywriter: Kwame Wilson | Photographer: Lois Cohen
Set Designer: Gini Grootenboer | Stylist: Ferdi Sibbel | Hair: Jan Fuite
Makeup: Anita Jolles | Motion Designer: Federica DUrzo