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ROLE: ART DIRECTOR

For this project we were tasked with creating a post-purchase journey for adidas’s app CONFIRMED, an app that gives consumers insider connect to adidas Originals and partner brands as well as access to exclusive drops .

ART DIRECTION

Teaming with creative agency RESN and artist Rasmus Stenberg, we used the glossy and futuristic feel of the CONFIRMED APP’s launch and its unique TOV to create an immersive world for consumers to delve into. With emails and push notifications, we enriched the user experience and giving users reasons to engage with the app for elevated content and not just for transactions.

Creative Director: Paul Mann | Creative Lead: Robert Glad
Art Director: Etoro Umoren & Aya Zahra | Copywriter: Kwame Wilson
Artist & Production: Rasmus Stenberg & RESN